Avantage LED is a French LED lighting manufacturer. A new manager took over the reins of this company and wished to proceed to a modernization of the site and the logotype.
Request: modernization of the old logotype
Resumption of the circle idea. The whole is dynamic thanks to the inclination of rays and reinforces the logo structure.
The font is rounded (to keep a graphic link with the old logo) as well as the light rays and refer to the shape of the LED.
We quickly understand it's about lighting company
